The Mk1 Escort RS2000 had proven to be a huge hit, especially in the UK, and showed the potential of the idea, so Ford took the Mk2 RS2000 up market, positioning it as the performance car every young professional needed. A new deformable polyurethane nose transformed its look and gave it a distinctive, more glamorous, identity but it was practical as well, reducing drag from a CD of 0.444 to 0.386. Announced at the 1975 Geneva Motor Show the RS2000 became the best-selling RS Escort ever made with over 23,000 being produced at Ford’s Saarlouis plant in Germany before production ceased in July 1980.